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Businesses in ChatGPT: frequently asked questions

What this page covers

OpenAI’s Businesses in ChatGPT is a beta feature as of November 2026, and the details can change. The answers below quote OpenAI’s own help article, terms and policy wherever they say something, and say so where they do not. We are independent of OpenAI.

For more on a topic, see how the verification methods work, the troubleshooting guide, business not found in Business Hub, ChatGPT’s profile compared with Google’s, our setup service and our page for agencies. Want to know whether ChatGPT knows your business first? Try the free check.

Questions

Is claiming a business on ChatGPT free?

OpenAI lists no fee for claiming a profile. Its help article says "You don't need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business." As far as that article says, no paid plan is needed to claim. This is a beta, so check OpenAI's pages for changes after November 2026.

Who can claim a business profile in ChatGPT?

OpenAI's help article says "You can claim a business if you own it or are authorized to represent it. You'll need to verify your connection to the business and be approved." OpenAI's terms add that it "does not guarantee verification," and its policy says not every business can create or claim a profile. Only claim a business you own or have written permission to represent.

Which types of business can claim a profile today?

OpenAI's help article says "Local stores and restaurants can currently claim only an existing U.S. listing." It also says "If you run an eligible online business, you may see an option to add it," and that "Availability depends on the business's location and type." The rules may change as the beta grows.

Can a published profile be deleted?

Not by OpenAI Support as part of a setup or ownership request. OpenAI's help article says "Only unpublished draft profiles can be deleted. OpenAI Support is unable to delete, unpublish, or hide a published profile as part of a business setup or ownership request." It also says that when a new profile is created through the identity check, OpenAI's approval publishes it automatically, so continue only when every field is right.

Does claiming a profile change how visible my business is in ChatGPT?

OpenAI says no: "Claiming a profile or disputing ownership doesn't change its visibility in ChatGPT." It adds that claiming "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations." What it gives you is a way to keep the profile's details accurate.

Do I need a website to claim a profile?

OpenAI's product page describes claiming as initially for eligible businesses with a website, as recorded in November 2026, and one verification method is adding a record to your website's domain. Business agents are for businesses "with a website," too. If you have no website, check what Business Hub offers you before planning around a claim.

Can an agency manage my ChatGPT business profile?

Yes, if you give it access. OpenAI's help article says "The admin who claimed your business can add teammates in Business Hub and grant an agency access to manage the business or its agent." It also says "If an agency invitation is blocked, contact OpenAI Support to check the available options." Never let anyone claim your business without your written permission, and OpenAI's policy forbids managing a profile you do not represent.

Is AI Profile Pros part of OpenAI?

No. AI Profile Pros is an independent service run by Pixel Labs Solutions, and we are not affiliated with or endorsed by OpenAI. Claiming is free to do yourself using OpenAI's own how-to, which we link on every page. We offer help with setup and upkeep for people who would rather not do it themselves.

What does the identity check ask for?

OpenAI's help article says "You may need a government-issued ID, business registration information, and proof that you're authorized to represent the business." You complete it before you can publish changes to your business information, view insights or create an eligible business agent. Its retry guidance mentions matching any registration or tax number you provide to official records, so have those ready.

What are Insights in Business Hub?

OpenAI's help article describes Insights as aggregate activity over the past 28 days, including mentions and website clicks. On a blank metric, its help article says OpenAI's help article says "A blank metric can mean activity hasn't reached the reporting threshold, data is still being collected, or reporting is unavailable. It doesn't necessarily mean zero activity."

What is a Business Agent, and who can have one?

A Business Agent is an assistant a business can set up to chat with customers inside ChatGPT. OpenAI's help article says agents are "available to eligible ecommerce and online service businesses in the US with a website," and "Some businesses can manage a profile without being eligible for an agent."

Is a business profile the same as the ChatGPT Business plan?

No. The ChatGPT Business plan is a paid workspace plan that Business Hub describes as a way to "Invite teammates, create workspace agents, and manage billing in one secure workspace." A business profile is a different thing, and Business Hub works from a free account. Business Hub shows an upgrade card for the plan, but we did not need it to see or edit our profiles.

Why can't I find my business in Business Hub?

The search shows listings but never shows whether a listing can be claimed. In our own search test of 18 local businesses, 4 had a listing under the exact name, 4 only a same-name listing in another place, and 10 had none. A listing in the search does not mean you can claim it. Every search also offers a Create row, which we did not use, so we cannot say what it allows.

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