ChatGPT business profile setup for agencies
If you run an agency, we do the profile setup and the reporting under your brand, one claim at a time. Agency access in Business Hub works by the claiming admin inviting you by email, and each brand and each location is a separate claim. Here is what OpenAI says about how it works, what we saw on screen, and how to ask us.
How does agency access work in Business Hub?
OpenAI’s help article, as of November 2026, says: “The admin who claimed your business can add teammates in Business Hub and grant an agency access to manage the business or its agent.” It adds: “Use each person’s own ChatGPT account.” The article is here.
So the order is fixed. The business is claimed first, by its owner or someone with the right to represent it. Then that admin invites you. You do not get in ahead of the claim, and you use your own ChatGPT account, never the client’s.
What if an invitation is blocked?
The help article covers it: “Invitations can depend on the account used to claim the business. For a business claimed in a ChatGPT workspace, invitees may need to be members of that workspace. If an agency invitation is blocked, contact OpenAI Support to check the available options. Don’t forward a personal claim invitation to give someone access.”
That last sentence matters. If the invite fails, do not hand over a forwarded link or a login. Ask OpenAI Support, and tell the client’s admin what the options are.
Are there roles?
Not in what we have seen. In the product the button is “Invite business admins.” It takes an email address. There is no role picker and no agency option.
The help article talks about granting an agency access, but the screen only lets you add an admin. We have not confirmed what each admin can and cannot do, including whether one admin can remove another, so we plan as if they can. For you, that means a client should know exactly whom they are adding.
How are multiple locations handled?
One claim each. OpenAI says: “Each distinct brand is managed separately. Central management across a parent company’s brands and locations isn’t currently available. Claiming the main brand doesn’t claim its locations.”
OpenAI’s help article describes no bulk tool and no API. For an agency with twelve locations, that is twelve claims to complete and twelve profiles to approve. Plan the time for it. We can take the drafting and the follow-up off your hands, but we cannot compress OpenAI’s steps.
What does white label include?
The same work as our setup service and monthly care, reported under your agency’s name:
- Every field drafted by us and approved in writing before the claim and identity check, because OpenAI automatically publishes a newly created profile when the identity check is approved. Then the claim, guided through the identity check.
- Google, BBB, Bing Places and Apple listings matched to the profile.
- The same baseline report, and the quarterly mention report from a third-party tracker, labelled sampled and noisy.
The rules do not change under your brand. We do not claim any business without that business’s signed authorization. OpenAI says its support team is unable to delete, unpublish, or hide a published profile as part of a business setup or ownership request, so the client approves first. We do not promise traffic, position in results or being named by an AI, and we are independent of OpenAI. Who we are and how authorization works is on our about page.
What does it cost per location?
See the pricing page for the current rates.
How do I ask?
Use the contact page. Tell us how many brands and locations you have, whether each one is already claimed, and who holds the claim today. We reply with what we can do for each.
Your client’s own questions about claiming, deleting and visibility are answered on the FAQ. To see what AI assistants say about one of your clients today, the free AI profile check is the quickest start.